Workforce Solutions Rural Capital Area Announces Promotion of Berenice Lopez to Communications Manager
Oct 07, 2025
Workforce Solutions Rural Capital Area
CEDAR PARK, Texas – Workforce Solutions Rural Capital Area (WSRCA) is proud to announce the promotion of Berenice Lopez to Communications Manager. In her new role, Lopez will lead content creation and oversee marketing and communications strategies across the organization’s nine-county region, advancing WSRCA’s mission to connect employers, job seekers, and community partners in building a thriving regional workforce.
Since joining WSRCA, Lopez has demonstrated exceptional creativity, leadership, and commitment to strengthening community connections through strategic storytelling. She develops and implements multi-channel marketing campaigns that enhance the organization’s visibility, engage local stakeholders, and highlight opportunities available through WSRCA’s programs and partnerships.
As Communications Coordinator, Lopez led content creation, managed social media, and supported communications strategies that serve communities across Central Texas. Passionate about connecting people to valuable resources through clear and purposeful messaging, she creates engaging, accessible content for diverse audiences, including Latino communities. Fluent in English and Spanish, she builds strong cross-cultural connections and brings a collaborative, results-driven approach rooted in her background in communications, community outreach, and economic development.
“Berenice exemplifies what it means to lead with purpose and passion,” said Kelly Moreno, Chief Solutions Officer at WSRCA. “Her ability to craft meaningful messages that inspire and inform strengthens our connection to the communities we serve. She plays a vital role in advancing our mission and sharing the positive impact of our programs across the region.”
Lopez’s promotion aligns with WSRCA’s strategic vision to foster a region where employers have access to a highly skilled workforce and residents possess the education and competencies to achieve self-sufficiency and a high quality of life.
Outside of work, Lopez enjoys spending time with her family, reading, and taking walks. Her values of curiosity, connection, and lifelong learning reflect WSRCA’s ongoing commitment to empowering people and strengthening communities. She holds a Bachelor’s degree in Business Management with an emphasis in Small Business and Entrepreneurship from New Mexico State University (NMSU).
For more information about Workforce Solutions Rural Capital Area and its mission, visit www.workforcesolutionsrca.com.
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About Workforce Solutions Rural Capital Area
Workforce Solutions Rural Capital (WSRCA) is a non-profit 501(c)(3) community partnership and the certified workforce authority for the nine-county Rural Capital Area of Central Texas, which includes Bastrop, Blanco, Burnet, Caldwell, Fayette, Hays, Lee, Llano, and Williamson counties. WSRCA strengthens regional prosperity by connecting people, employers, and opportunities through no-cost services such as career coaching, training in high-demand fields, child care tuition scholarships, hiring events, and labor market insights. By equipping residents with skills for career success and providing employers with tailored workforce solutions, WSRCA helps ensure the region remains competitive, resilient, and ready for growth.
